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El Paso’s Cornmaze logotype was greatly influenced by the shape, color and complexity of the maze. It’s a fun and straighforward logo representing the attraction which is intended for kids and their families. Textures of wood, grass and animal patterns were implemented in the signage and wayfinding of the cornmaze. The signs include handlettering and cartoon illustrations of three animated characters that gave life and kept El Paso’s Cornmaze fun!